Wired Causes

You are browsing the archives of 2009 December.

My twitter friend, Joey Leslie, and I traded some back and forth tweets about Chase Bank and Pepsi’s Crowdsourcing for Social Good efforts. Joey (I think) coined a new term, “cause washing.” His definition: “Hiding a brand behind a cause…

Is the nonprofit world the ‘humanity sector’?

Global Voices is a community of more than 200 bloggers around the world who work together to bring reports from blogs and citizen media around the world, with emphasis on voices that are not ordinarily heard in international mainstream media….

Mark Horvath, nice work!

Concerns about Google’s holiday giving, plus more: Tuesday’s roundup

Pepsi is taking a bold move. It’s not spending money on Super Bowl ads for Pepsi beverages. Instead, Pepsi is using the money for lethal generosity through its Pepsi Refresh Project, a crowdsourced cause marketing effort to give away $20…

It seems like just yesterday when I started my nine-month journey as Visiting Scholar for Nonprofits and Social Media at the David and Lucile Packard Foundation. And it’s good to have a journal recording what I’ve learned. But it’s even…

Fallout from JPMorgan Chase’s charity giveaway, plus more: Monday’s roundup

The Chase Community Giving contest on Facebook is one of the biggest online contests thus far, open to more than 500,000 charities. As of this writing, 1,027,398 people joined Chase’s fan page to cast votes for their favorite charities. The…

I’m in a giving mood. Yahoo! recently sent me $100 to do nice things for other people as part of their pay-it-forward Kindness campaign.  I bought coffee for everyone at Starbucks one morning and bought children’s mittens and hats for needy families.

Now I’ve got a present for one of you, thanks to Ryan Myers of STREETLIGHT: a website, business cards, posters and/or postcards!

Who is STREETLIGHT?  STREETLIGHT seeks to provide non-profit organizations with a strong visual identity through affordable branding materials. Because many non-profits don’t have the budget to create high- quality full-custom branding, the firm has created a range of pre-designed brand packages that can be retro-fit with your organization’s existing identity or skinned with one of its semi-custom logo designs.

Here’s the giveaway:

Semi-custom STREETLIGHTexpress website plus 2 of the following:
500 business cards
50 11×17 posters
500 postcards

How to win:

Between now and Christmas Day, add a comment to this post with one sentence on why you hate your brand look and a link to your home page.  I’ll pick the one in most dire need of help.  When the makeover is done, we’ll post the before and after here on the blog!